Creative advertising is always well received. The mobile provider online shopping "3″ from the United Kingdom has thought about something special to make advertising for Sony's new smartphone, the Xperia Z.

Get attention on the Internet reached with what? Sure, babies or cats. "3″ has opted for the latter and in a recent promotional clip shows how the Xperia Z stands over the treatment by the little Anya. A creative idea.

The equipment must withstand minor shocks and prove its water resistance. A few features such as the full HD display and LTE are still being addressed, but it was actually even then.